Milton Rokeach The Nature Of Human Values 1973 __link__ Guide

Honesty, courage, imagination, logic, and self-control. The Question: "How should I behave to get there?" 📊 Key Findings and Impact

“To understand a man’s values is to understand the man.” milton rokeach the nature of human values 1973

Rokeach’s core argument is simple yet profound: Honesty, courage, imagination, logic, and self-control

The genius is in the interaction. If your top Terminal Value is “A Comfortable Life,” you’ll likely prioritize Instrumental Values like “Ambition” and “Logic.” If your top Terminal Value is “Salvation,” you might prioritize “Forgiveness” and “Helpfulness.” ” followed by “Ambitious.”

When Rokeach administered his survey across the U.S., he found a fascinating split. The top Terminal Value was often “Family Security,” while “Freedom” ranked highly but “Equality” ranked surprisingly low (often #7–12). Meanwhile, the top Instrumental Value was almost always “Honest,” followed by “Ambitious.”