The modern entertainment landscape was forged in the early 20th century through the "Big Five" Hollywood studios: , MGM , Warner Bros. , 20th Century Fox , and RKO . These entities utilized "vertical integration," controlling everything from film production to the physical theaters where they were shown.
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As the industry matured, the mid-20th century introduced revolutionary productions that shifted audience expectations. The 1970s marked a "resurgence" of cinema with the release of massive hits like and The modern entertainment landscape was forged in the