is a high-impact marketing executive, jazz drummer, and brand strategist currently serving as the Chief Marketing Officer (CMO) at Ollie , a science-first dog wellness company. With a career defined by leading brand transformations and navigating high-growth environments, Stadd has been a key player in three IPOs— Shake Shack , Sweetgreen , and BarkBox . Beyond the boardroom, she is a vocal advocate for "making work human again," a theme she explores through her weekly newsletter, The Creativity of Work . Career Trajectory and Expertise
This role positioned her as an expert not just in marketing, but in the future of the internet. She began speaking frequently about the "immersive web," long before it became a buzzword. She realized that the future wasn't just about looking at a screen, but interacting with digital elements layered over the physical world. allison stadd
In late 2021, as the hype around the Metaverse and NFTs reached a fever pitch, Allison Stadd found herself frustrated by the male-dominated noise in the space. She sensed an opportunity to pivot her expertise in community and AR toward this new frontier. is a high-impact marketing executive, jazz drummer, and