To truly understand Sony, we have to look at the three pillars of this mission.
Sony has always refused to be just a hardware company or just a content company. They are a rare hybrid. sony's mission statement
In the digital age, specifically around 2018-2019, Sony crystallized their statement into the current version. This shift marked a strategic pivot. In the 80s and 90s, the mission was simply to make the best hardware. Today, hardware is commoditized. To truly understand Sony, we have to look
"Fill the world with emotion, through the power of creativity and technology." To truly understand Sony