Trevor (often styled as Trevor Trevor or associated with the broader modern-DTC menswear movement) has carved out a specific niche in the crowded menswear market. They are not trying to be Savile Row, and they aren't trying to be a big-box discount retailer. Instead, they occupy the "Accessible Luxury" or "Modern Contemporary" space—clothing designed for the man who wants to look like he reads GQ, but doesn't necessarily have the budget for Italian designer labels.