Geotagging a generic stock photo is not effective. Use real photos of your storefront, interior, team, or local service area. The EXIF data should validate the visual content of the image.
When Google crawls a website, it analyzes everything, including images. By reading the EXIF data of an image, Google can verify the location associated with that content. This helps search engines connect the dots between your business, your website, and your physical location. geo imgr