Dadcrush Hazel Heart

| Metric | Target (30 days post‑launch) | |--------|------------------------------| | | +12 % vs. baseline | | Swipe‑to‑Match Conversion | +18 % overall; +25 % for Boost‑enabled swipes | | Daily Active Users (DAU) | +8 % | | User Satisfaction (in‑app survey) | ≥ 4.5/5 on “Visual appeal & emotional experience” | | Retention (Day‑7) | +6 % |

Hazel Heart Product: DadCrush – a niche dating platform that connects younger‑ish adults (18‑35) who have a “dad‑crush” (a crush on an older, mature‑looking partner) with vetted, mature‑aged users (40‑65). dadcrush hazel heart

| Risk | Impact | Mitigation | |------|--------|------------| | – Too many heart animations may feel gimmicky. | User churn if perceived as “cheesy”. | Conduct early user‑testing sessions; keep animation duration < 1 s; allow users to disable animations in Settings. | | Performance – Lottie animations could add CPU load on low‑end devices. | Slow UI, battery drain. | Optimize Lottie files (vector‑only, < 30 KB). Provide fallback static assets for devices < 2 GB RAM. | | Boost Abuse – Users may spam boosts to game the system. | Unfair matching, inflated metrics. | Limit to 3 Boosts per day ; apply diminishing returns after 2 Boosts on the same target. | | Brand Dilution – Hazelnut‑colored UI may clash with existing brand colors. | Confusing brand identity. | Keep core brand accent (e.g., logo blue) unchanged; use hazel only as background/secondary hue. | | Metric | Target (30 days post‑launch) |