Tiktok Consideration Ads -

| Optimization Goal | Best for | |------------------|-----------| | | Brand recall, message retention | | ThruPlay (completed video views) | Storytelling & consideration intent | | Landing page clicks | Driving traffic to product pages | | 2-second continuous views (lowest cost) | High volume, low intent — avoid if true consideration needed | | Add-to-cart (advanced) | Ecommerce consideration phase |

| Metric | Why it matters | |--------|----------------| | ThruPlay rate | % who watched entire video – strong intent | | CTR (click-through rate) | Traffic generation efficiency | | Engagement rate (likes, shares, saves) | Organic amplification signal | | CPA for landing page views | Cost to get a qualified visit | | Drop-off point (video heatmaps) | Where users lose interest | | Profile visits / follows | Long-term consideration | tiktok consideration ads