Alexa — Pagerank High Quality

: If a site had a massive PageRank but a terrible Alexa Rank, it was often a sign of "black hat" SEO—meaning the site had lots of links but no real human visitors. The End of an Era

: Amazon officially retired Alexa.com and its ranking service on May 1, 2022. While the term is still used in legacy SEO discussions, the data is no longer updated by the original source. What is PageRank? alexa pagerank

Alexa Rank wasn't a direct SEO ranking factor for Google, but it was a fantastic benchmark. It estimated a site's popularity based on toolbar data, giving you a quick snapshot of where you stood against competitors. : If a site had a massive PageRank