We talk a lot about Vistaprint’s products, but we rarely talk about their branding strategy. If you are designing a logo for your own small business, steal these three pages from their playbook:
Need a logo for your own business? VistaPrint offers a free Logo Maker tool—but that’s a topic for another article. vistaprint logo
When you think of small business branding, VistaPrint is likely one of the first names that comes to mind. But what about VistaPrint’s own logo? Have you ever stopped to analyze the mark that represents the world’s go-to platform for custom printing and design? We talk a lot about Vistaprint’s products, but
Like many web companies in the early 2000s, the original branding focused on the "e-" prefix and literal iconography. It shouted, "We are a printing company on the internet!" It was functional, but it felt heavy. When you think of small business branding, VistaPrint
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