Divx Vod Instant

Years later, a group of hackers who created the "DivX ;-)" video codec (a hacked version of Microsoft's MPEG-4) bought the rights to the dead trademark. They rebranded their popular video compression software to .

If the consumer wished to watch the movie after the initial 48-hour window, they could pay an additional fee to unlock another rental period. Alternatively, they could pay a higher fee to convert the disc into a "Divx Silver" or "Divx Gold" disc, granting permanent playback rights. This model was revolutionary in its attempt to bring the rental market into the living room, eliminating late fees and the need to return physical media to a store. divx vod