The problem? The weather had been too perfect. The background—a stunning, sunlit glacier—was so breathtaking that it completely overwhelmed the product. The watch, which cost more than a sedan, looked like a dark smudge against a white masterpiece. The client was furious. The launch was in twenty-four hours.
Three hours later, the billboard in Times Square displayed the image. No mountains. No distractions. Just the product, floating in elegance.
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He then opened his library of backplates. Instead of a busy mountain, he selected a deep, matte charcoal gradient. He dragged the watch onto the new background.
