Tiktok Attribution Window New! 【2025-2026】

TikTok offers the following standard attribution windows:

Usually Scenario B.

Consider turning off VTA for retargeting campaigns . If a user is already in your sales funnel, simply viewing another ad may not be the primary driver of their eventual purchase. tiktok attribution window

October 26, 2023 Subject: Best Practices for Attribution Settings, Data Accuracy, and ROAS Optimization tiktok attribution window

TikTok categorizes user interactions into three distinct attribution types: tiktok attribution window

Credits a conversion if a user views your ad (without clicking) and later takes action.

TikTok allows you to customize windows for different interaction types within its Attribution Manager :