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| KPI | 2024 | 2025 (FY) | YoY Growth | |-----|------|-----------|------------| | | €5.9 M | €7.3 M | +23.7 % | | EBITDA margin | 12.5 % | 15.2 % | +2.7 pp | | Average ticket price | €9.20 | €9.80 | +6.5 % | | Concession margin | 55 % | 58 % | +3 pp | | Membership revenue | €0.4 M | €0.7 M | +75 % | | Capital expenditures (CAPEX) | €0.9 M (refurbishment) | €0.6 M (tech upgrades) | –33 % |

Whether you're a fan of westerns, action movies, or just looking for a unique experience, MKV Cinemas' rodeo-themed content is not to be missed. So, saddle up and mosey on down to MKV Cinemas for an unforgettable ride! mkvcinemas.rodeos

The partnership was formalised through a 10‑year lease with a revenue‑share clause, giving both parties strong incentives to grow attendance. | KPI | 2024 | 2025 (FY) |

MKV’s is modest in absolute terms but significant for a single‑site operation. Its value‑added services (food, AR experiences, cultural events) give it a defensible niche against both multiplex giants and home‑streaming alternatives. MKV’s is modest in absolute terms but significant

MKV Cinemas – Rodeos (the “Rodeos” site of the MKV Cinemas network) has quickly become a reference point for cinephiles in the Bucharest metropolitan area. Nestled within the newly refurbished Rodeos Shopping Center, the venue blends cutting‑edge projection technology, a curated film programme, and a hospitality‑first approach that aims to differentiate it from the country’s larger multiplexes. This article unpacks the origins of the brand, its business model, technical specifications, audience reception, competitive positioning, and the strategic challenges it faces as the Romanian cinema market continues to evolve.